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T+31: ULA’s RocketBuilder

Episode Summary

Tory Bruno took to the stage to announce RocketBuilder, their new way to market and sell Atlas V launch services. I discuss my initial thoughts about it and what the announcement means for ULA going forward in the commercial market.

Episode Notes

Tory Bruno took to the stage to announce RocketBuilder, their new way to market and sell Atlas V launch services. I discuss my initial thoughts about it and what the announcement means for ULA going forward in the commercial market.

• Initial Thoughts on RocketBuilder - Main Engine Cut Off
• Introducing RocketBuilder - YouTube
• Press Conference: ULA Unveils Website to Transform How Launch Services are Selected - YouTube
• T+24: ULA’s RapidLaunch and Commercial Market Competitiveness - Main Engine Cut Off
• ULA Branding Their Emptying Manifest - Main Engine Cut Off
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